David Reeves: In Europa abbiamo venduto 300.000 unità in piu' di Xbox360

Come da titolo, il presidente di Sony Computer Entertainment Europe David Reeves ha rivelato che il colosso videoludico ha venduto 300.000 unità in piu' rispetto alla concorrente Microsoft Xbox360 nel vecchio continente. Oltre a questo, ha affermato che Sony, non sente la necessità di effettuare un taglio prezzi alla propria console come in occasione delle feste natalizie ha fatto la controparte Microsoft. Sony, continuerà ad incentrarsi sul valore reale offerto dalla console PS3 dalle sue funzioni supplementari e dai servizi offerti ad un prezzo di 299 £. Di seguito le citazioni ufficiali fatte dal presidente di SCEE:

SCEE president David Reeves has revealed that Sony has sold 300,000 more units than the Xbox 360 across Europe according to internal figures. Moreover, Sony does not feel the need to engage in any price cutting activities any time soon unlike Microsoft and the Xbox 360.
Sony has moved to dispel Microsoft claims that Xbox is outselling the PS3 in Europe, revealing internal figures that say its console has sold 300,000 more units than Xbox 360 in PAL territories.
SCEE president David Reeves told MCV that Sony will remain focused on the value offered by the PS3 and its extra functions and services – at its current £299 SRP.

Sony has moved to dispel Microsoft claims that Xbox is outselling the PS3 in Europe, revealing internal figures that say its console has sold 300,000 more units than Xbox 360 in PAL territories.

And the company doesn’t feel it has to follow Microsoft and further ignite consumer interest with a price cut of its own anytime soon.

SCEE president David Reeves told MCV that Sony will remain focused on the value offered by the PS3 and its extra functions and services – at its current £299 SRP.

“No we are not going to go down in price; neither are we going to go down in price on PS3 in spring time either. Absolutely not, whatever you might have heard to the contrary,” he said – referring to purported ‘leaks’ from a Sony meeting two weeks ago that claimed Sony had a price cut planned for March ‘09.

“Our strategy is very much value added.” Reeves added that Sony’s business model for the console isn’t designed around dropping the RRP every time a manufacturing cost saving has been found. And he was keen to point out that, according to Sony figures, the PS3 is already ahead of Microsoft’s rival.